10 Best Sales Enablement Podcasts of 2024 you should listen

In a competitive environment it is always important to keep yourself upskilled - sometimes it can be very time consuming and put a hole in your pocket. Trying to do that while being productive at work can tire you out as well. So if you are stuck in one such situation, there's an easy alternative in the name of Podcasts

 

Sales enablement podcasts entail expert interviews that offer insight, not only into effective sales strategies and industry trends but also self-improvement advice that is beneficial for all sales professionals and enthusiasts.

 

So if you are sales enablement professional or an enthusiast we have got you covered, we did a deep dive to find the right podcasts that will help you with your sales enablement journey Let see the following podcast in details: 
 

• State of sales enablement podcast 
• Sales enablement with Andy Paul
• Sales enablement pro
• Sales enablement pro - book club
• The advanced selling podcast 
• Inside sales enablement
• Sales enablement society - stories from the trenches
• Inside sales coach
• Coaching winning sales teams
• Cuppa Press

 

State of Sales Enablement podcast

 

 

Industry experts come together on this podcast to explore emerging technological advancements that shape the industry today and the optimization of sales processes to keep up with the latest trends, strategies and business practices within the field of B2B sales and sales enablement. 

 

Host of this podcast: Felix Krueger, first episode was published by Krueger in 2022. Felix is also the founder and managing director of FFWD, a consultancy that offers execution support and training for business leaders and sales enablement professionals. 
 

Average length of the podcast: 46 minutes. 

 

Best episodes to get you started with:

 

• “Enabling Enablers with Stephanie White” allows the audience to learn from the sales enablement experiences of Stephanie, who was also nominated for the 2024 SEC Ones to Watch. 
• Another episode is a recent edition of “This Month in Sales Enablement” packed with all the up-to-date news including reports, jobs and more related to sales enablement with hosts Felix Krueger and Devon McDermott.

 

Sales Enablement with Andy Paul

 

 

While most sales enablement trainers would focus on how individuals can be better salespersons, But this podcast is different because it emphasizes the importance of training salespersons to be more in connection with their human traits because consumers are greatly influenced in their decision to buy from someone based on their experience with them on a human level. 

 

The podcast had over 1,100 episode of candid, inspiring conversations with exceptional revenue leaders in the world. These leaders explored critical perspectives and opinions, skills and technologies that offer practical takeaways to help people master human-centered selling skills.

 

Host of this podcast:  Andy Paul

 

Average run time of podcast:  45-minute episodes 

 

Best episodes of this podcast:

• The podcast’s 930th episode, “5 Post-Pandemic Sales Strategies with Cherilynn Castleman” really helped sales professionals pick up the pace after the Covid-19 pandemic had caused seemingly irreparable damage to the economy of the entire world.
   

Although the podcast, which began in 2015, came to an end in 2023, Andy has introduced a new podcast called “The Win Rate”. 

 

Sales Enablement PRO

 

 

A soiree that began to promote sales enablement by bringing together business leaders, expert practitioners and solution providers, was turned into an online community to help professionals enable their sales force. 

 

Practitioners now have online access to insights and data-informed metrics 24 hours a day, 365 days a year via the resources provided by Sales Enablement PRO including so that their learning and growth never stops. Their podcast was started very recently in 2023

 

The podcast brings to light Shawnna’s interviews with various enablement experts like Regan Barker in Australia and Jennifer Ryan in America who talk about their experiences and innovative practices that are inspiring and enlightening for all professionals in the same field all across the world. 

 

Host of the podcast:  Shawnna Sumaoang, has worked in multiple marketing roles including Vice President Marketing, Customer & Community at Highspot, another sales enablement platform. 

 

Average run time of podcast:  45-minute episodes 

 

Sales Enablement PRO Book Club

 

 

Similar to the Sales Enablement PRO podcast, Book Club is also a Sales Enablement Pro podcast focused on the discussions between the host, Olivia Fuller Grieman and leading authors of award-winning books on sales enablement, management, leadership and more.

 

Such authors include Alison Edgar, who linked sales with psychology and explained her sales enablement strategy of understanding customer behaviours, developing a sound process to craft an effective strategy and closing with confidence.

 

The host of the podcast: Olivia Grieman, is a senior marketing manager at Sales Enablement PRO. 
 

The Advanced Selling Podcast

 

 

With over 750 episodes available online, Bill Caskey and Bryan Neale help listeners personally and professionally grow to become better salespersons and sales managers. Since 2006, Bill and Bryan have been training sales professionals and teams as a whole to build modern skills and grow their business and income.

 

They have built a community of nearly 12,000 members, and engage with them regularly via email. Caskey and Neale often share their own extensive experience in sales on the podcast, as well as interview guests to explore other innovative sale enablement techniques. Listeners appreciate the strategies and tips shared that help them directly to improve their sales performance.

 

This podcast boasts over 750 episodes designed to help listeners excel in sales, both personally and professionally. Launched in 2006, the show equips salespeople and sales teams with modern skills to achieve business growth and boost income. It's built a loyal community of nearly 12,000 members who receive regular email updates.

 

Host of the podcast: Bill Caskey and Bryan Neale, they often share their own extensive experience in sales on the podcast, as well as interview guests to explore other innovative sale enablement techniques. Listeners appreciate the strategies and tips shared that help them directly to improve their sales performance.

 

Inside sales enablement

 

 

Unlike others that focus on the customer-facing side of sales, this one empowers those who manage and drive sales enablement initiatives. The hosts, with their combined experience across various industries and company sizes (having tackled over 100 sales enablement projects!), offer insightful discussions on real-world challenges faced by sales enablement leaders.

 

Listeners gain valuable perspectives from analysts, practitioners, and consultants as they tackle industry issues and explore effective strategies. They also invite other expert sales professionals to share their insights and perspectives on today’s trends and how to grow revenue keeping those trends in mind.

Hosts of the podcast: Scott Santucci, Brian Lambert, and Erich Starrett 

 

Best episode to get started with: On episode 3 of season 3 of the podcast, Paul Butterfield was interviewed, who is the President of the Revenue Enablement Society

 

Sales Enablement Society – Stories from The Trenches

 

 

“Stories From the Trenches” is a podcast of the Sales Enablement Society, an organization created with the objective of advancing the profession of sales enablement. 

 

The podcast serves as a platform for members to learn from the experiences and strategies of experts in the field, which not only includes what worked for them in their career as a sales professional but also their mistakes. The podcast emphasises how there is never a one-size-fits-all solution when it comes to this profession and industry.

Host of the podcast: Paul Butterfield carries the conversations about sales enablement and emphasizes, Paul’s previous work experiences speak volume about his expertise as a sales enablement expert.

He has worked as the Head of Global Sales Enablement at Vonage and NICE CXone, in addition to also working as Sales Enablement Director at General Electric.

 

Best episode to get started with: The 74th episode featured Sibusiso Msomi, a sales enablement pioneer in South Africa, and focused on his career shift from sales training to sales enablement. 

 

Inside Sales Coach 

 

This podcast introduces a short interview each week with a sales enablement expert to help with sales coaching and enablement difficulties. 

 

The ideas explored in these interviews vary from sales competency and sales qualification to the development of a sales coaching culture in every organization to empower teams from within. The art of persuasive communication goes a long way in effectively influencing team dynamics and client interactions.

Host of the podcast: Mark Garrett Hayes, author of “Sales Coaching Essentials” 
Along with being a sales coaching consultant, Mark is also a part of the MG 100 Coaches and a Contributor at Forbes. 

 

Best episode to get started with: On one of the episodes, Hayes and Georgina Beard, Head of Sales Enablement at SEON Fraud Fighters talked about the importance of improving one’s emotional intelligence not only to better understand client’s needs but also to better manage members of sales teams. 

 

Coaching winning sales teams

 

 

With rapidly changing trends, the influence of a sales coach in everyday practice is lost. This concept is the focus of the book, “Coaching Winning Sales Teams”, which is what the podcast that goes by the same name is based on as well. 

 

The hosts explore the coaching mindsets, skills and traits required to train and build high performing sales teams. By conducting extensive research revolving around elite coaches for business and sports, the authors study the mindset, skills and behaviors required to be a top sales coach.

 

They also consider how to be coached, including overcoming one’s natural shyness, fear of performance critique and seeking out specific, timely and actionable coaching feedback. 

 

This is essential because having extensive knowledge and skills about the sales enablement industry is not enough. Coaching other sales professionals is a separate skill set that one must acquire in order to become a successful sales coach.

 

Host of the podcast: Tim Chapman, Lynn Pickford and Tony Smith

 

Cuppa Press

 

 

This is our very own podcast series, and each episode of it features in-depth conversations with prominent thought leaders, offering valuable insights across a broad spectrum of Sales enablement, marketing, and content creation.

 

Cuppa press delivers bite-sized, yet impactful content - Designed for busy professionals These focused discussions allow you to gain valuable knowledge and explore emerging trends, all within the timeframe of your daily coffee break.

 

Hosts:  Paperflite Team

 

Best episode to get started with:  The latest episode - A beginner's guide to sales enablement with Melissa Madian, Founder of TMM enablement service is short 22 min podcast that elaborates on the day to day approach to sales enablement.

 

This concludes our exploration of the top 10 sales enablement podcasts for 2024. We sincerely hope you found the list informative.

 

The best way to master sales enablement lies in learning from real-world experiences and experiments. That's precisely why we've curated podcasts based on the firsthand insights of sales enablement professionals.

 

By delving into these resources, you'll gain a clear understanding of what to expect as you upskill your team in this crucial niche.