Setting up Your B2B Brand for Editorial Success

A B2B content marketer and a newsroom editor walk into a bar. What happens next?

 

“They probably complain - they have a lot of gripes” 

 

^ Christopher Gillespie, former software salesperson and current CEO at Fenwick Media, giving us a peek into the life of a content person in today’s B2B world. 

 

Chris joined us on Cuppa Press along with Michaela Mendes, former Sr. Director of Integrated Marketing at General Assembly, Creator of the LinkedIn ‘Cringe Challenge’ and a self-proclaimed Business Podcast Nerd.  

 

This episode revolved around bringing about an editorial perspective shift within B2B organisations and touched upon topics such as:

 

• Why build a content production pipeline over a content calendar
• Developing a unique POV in a saturated market 
• Missed opportunities while trying to create content that drives revenue
• How involved should the Sales team be in the content creation process
• The difference an Editor in Chief can make not just to the quality of content but also to the brand narrative
• And so much more

 

Tune in if you’re looking to move away from ‘publish for the sake of publishing’ and want to set up your content teams for success!

 

Check out the episode here or by hitting the play button below.

 

 

 

Never Have I Ever

 

In Never Have I Ever, Chris and Michaela were asked a couple of questions. 

 

If they’ve done the action in question, you’ll see them a sip out of their mugs. If both of them haven't, you’ll see Caleb take a sip from his.

 

If they did take a sip, the cup accompanying each question in the graphic below will become empty. And if they didn’t, well, it remains as it is. 

 

 

Timestamp: Head to 00:52 in the podcast episode to check out this segment

 

 

Curiosity Room

 

From not often discussed topics to lukewarm takes, the Curiosity Room explores the unexplored!

 

Topics we explored on this episode are:

 

• Bringing about an editorial shift in perspective within B2B firms and setting up teams for success
• Developing a unique POV in a saturated market 
• Something more brands should know when it comes to talking about their competition as part of their content strategy
• Missed opportunities while trying to create content that drives revenue
• How involved should the Sales team be in the content creation process?
• In the content world, there’s the craftsperson, the strategist, and the rare breed that balances both these sides. How can all of these personalities co-exist?

 

Timestamp: Head to 7:10 in this episode to check out this segment

 

 

Explain Like I’m Five

 

In this segment, even the most complex terms have to broken down into simple concepts that can be understood even by a five year old!

 

Timestamp: To see how Michaela and Chris handled this segment, head to 26:50 in this episode

 

 

 

Rapid Fire

 

Everyone’s played Rapid Fire at some point in their lives - at work or at a party. In this segment, Chris and Michaela try to answer questions fired at them as rapidly as possible!

 

Time Stamp: To dive into this segment, head to 29:36

 

With that segment, we’re calling it a wrap for this episode. To stay in the know and never miss out on future episodes of Cuppa Press, make sure to subscribe to our channel on Youtube.