Integrated Marketing Communication

Identifying A Target Audience: A Quick Guide

  A target audience is a particular cohort of consumers within a target market, identified as the receivers for a particular advertisement or message.   In a marketing communicatio...

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Marcom - A Comprehensive Guide

What is Marcom?   Marcom or Marketing Communication are ways by which companies educate, inform, urge, and apprise consumers—directly or indirectly—about their products, solutions, and ...

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Defining Integrated Marketing Communications

1 What are integrated marketing communications (IMC)? 2 Five reasons why IMC is important 3 How does the IMC process work? 4 Advantages of IMC 5 Disadvantages of IMC 6 Integrated Ma...

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