Sales & Marketing
What is content tracking? Types, Techniques, and Tools
We woke up when September ended, and now October is right around the corner. Anddd, it’s almost Halloween! Whip out the costumes, the candy and the collection of horror movi...
Read MoreYour All Inclusive Guide To Marketing Asset Management
A Blueprint to Guide You What Is Marketing Asset Management (MAM)? Difference Between Digital Asset Management and Marketing Asset Management 5 Benefits of Marketing Asset Management ...
Read MoreSales Asset Management: What, Why and How
Here's to the amazing group of people who spend hours working with marketing and sales collateral, distribute various content and pitch your products to prospects, work day and night to c...
Read MoreHow to make your content binge worthy!
'Just one last time, I promise' - Thought every addict, cheater, and binge watcher, ever. As soon as we hear binging, we see bright red text screaming Netflix. Even though the thought...
Read MoreMaking a Case for Interactive Content in 2021
There are only two possible explanations if you’ve never seen this T-Rex on your screen until this point: a) The internet gods have blessed you b) Google Chrome is your best friend. Not. ...
Read More8 Must-have Salesforce Integrations for Sales and Marketing
What Xerox is to photocopies, Salesforce is to Customer Relationship Management, or CRM as it’s widely known. When a brand becomes synonymous with its product category, it becomes evident...
Read MoreSelling in This Digital Economy - Cuppa Press
“Now’s the time to play the role of a consultant rather than that of a salesman", says Mike Cook, the Director of Research at DT Consulting. Change is but an understatement to describe 20...
Read More100+ PoV (Point of View) Examples
A wide range of over 100+ PoV templates have been curated from various industries as examples to build your own.
Read More33 Best Sales movies and Marketing movies of all time
A handpicked list of 33 best sales movies, marketing movies or sales & marketing movies of all time packaged particularly for sales reps and marketing professionals for inspiration an...
Read MoreRetailing during COVID-19
The sudden slowdown of brick and mortar and uncertainty in consumer spending leaves the retail industry trying to figure out how to best drive business forward. We at Paperflite have stit...
Read More9 Customer Marketing Strategies to focus on your existing customers.
Here are 9 ways to tailor your customer marketing strategy to go beyond acquiring new customers to identify and promote existing ones, retain them as happy customers, and nurture them int...
Read More6 Strategies for Responsible Marketing in the wake of Coronavirus (COVID-19)
“The future is uncertain, but this uncertainty is at the very heart of human creativity.” – Ilya Prigogine (Physical Chemist and a Nobel Laureate)
Read MoreIs physical marketing collateral dead?
Despite digital marketing taking the center stage in recent years, it’s important to remember that offline marketing collateral is far from dead.
Read MoreThe secret to effective marketing collateral
Do you want to know what's key to making effective marketing collateral? It's actually very simple: The key to making effective marketing collateral is having a clear process in ...
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