Sales & Marketing

  We woke up when September ended, and now October is right around the corner.    Anddd, it’s almost Halloween!    Whip out the costumes, the candy and the collection of horror movi...

A Blueprint to Guide You What Is Marketing Asset Management (MAM)? Difference Between Digital Asset Management and Marketing Asset Management 5 Benefits of Marketing Asset Management ...

Here's to the amazing group of people who spend hours working with marketing and sales collateral, distribute various content and pitch your products to prospects, work day and night to c...

'Just one last time, I promise' - Thought every addict, cheater, and binge watcher, ever.   As soon as we hear binging, we see bright red text screaming Netflix. Even though the thought...

There are only two possible explanations if you’ve never seen this T-Rex on your screen until this point: a) The internet gods have blessed you b) Google Chrome is your best friend. Not. ...

What Xerox is to photocopies, Salesforce is to Customer Relationship Management, or CRM as it’s widely known. When a brand becomes synonymous with its product category, it becomes evident...

“Now’s the time to play the role of a consultant rather than that of a salesman", says Mike Cook, the Director of Research at DT Consulting. Change is but an understatement to describe 20...

A wide range of over 100+ PoV templates have been curated from various industries as examples to build your own.

The sudden slowdown of brick and mortar and uncertainty in consumer spending leaves the retail industry trying to figure out how to best drive business forward. We at Paperflite have stit...

Here are 9 ways to tailor your customer marketing strategy to go beyond acquiring new customers to identify and promote existing ones, retain them as happy customers, and nurture them int...

“The future is uncertain, but this uncertainty is at the very heart of human creativity.”  – Ilya Prigogine (Physical Chemist and a Nobel Laureate)

Despite digital marketing taking the center stage in recent years, it’s important to remember that offline marketing collateral is far from dead.  

Do you want to know what's key to making effective marketing collateral?    It's actually very simple:   The key to making effective marketing collateral is having a clear process in ...