Integrated Marketing

May 23.2019

Identifying A Target Audience: A Quick Guide

A target audience is a particular cohort of consumers within a target market, identified as the receivers for a particular advertisement or message. In a marketing communicatio...

May 05.2019

Defining Integrated Marketing Communications

1 What are integrated marketing communications (IMC)? 2 Five reasons why IMC is important 3 How does the IMC process work? 4 Advantages of IMC 5 Disadvantages of IMC 6 Integrated Ma...

April 05.2019

Integrated Marketing: How to market in the digital age?

Integrated marketing is defined as the approach taken to create a unified and consistent experience for customers to interact with a brand or company. Research suggests that you are...

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